Kakigori

Launching Black Spoon's summer product by developing the campaign visuals, written content and art direction to be as unique as the product, the Kakigori. Kakigori is a Japanese shaved ice dessert flavored with syrups and sweeteners. The visuals were created to show its ties with Japan through character illustration and Japanese type. However, the written content and art direction were meant to appeal to the Saudi market where it is aesthetically pleasing and delivers the message. 

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